FRIWO FOX NEO Insight Series Part 1 (Focus on Design)
Ben Winstanley • October 31, 2019
Don’t hide away the clunky power supply unit – Times have changed!!

Over many years, lots of companies manufacturing power supply units and chargers have focused on quality and completely ignored the need to follow the electronic design evolution focused in the main on producing aesthetically pleasing devices.
According to this article in the Independent back in 2010 analysts predicted that touch screen and aesthetically pleasing devices would replace clunky devices and they were correct.
Yet today whilst electronic devices have evolved, power supply units still look the same - UNTIL NOW!!
There have been many studies performed over the years and research shows first impressions really do count. According to this publication in the guardian it takes one tenth of a second to form an opinion about someone based on looks
and it is no different when selecting an electronic device.
It doesn't take a rocket scientist to piece together the evidence that the one key deciding factor on purchasing a device is the aesthetic appeal and surprisingly; functionality, safety and environmental issues fall way down the pecking order. In 2019 companies like Samsung and Apple have even re-invented their packaging, charging units and headphones to present a complete modern package as customer expectations have risen and the devil really is in the detail.
How many times have you purchased an electronic device and the power supply unit has looked badly designed and felt flimsy with components inside rattling around? Most people can resonate with this and feel let down!
Perhaps even to the point when you are scared to leave the device charging when you leave home because you fear it is a possible risk?
The FOX NEO, recently launched by FRIWO and Haredata Electronics is as aesthetically pleasing as it is in terms of functionality and reliability. Here is a power supply unit that packs ‘world class ingredients’ into a sleek, elegant, and eye catching casing.
Are you designing a new electronic device and looking to source a power supply unit that is in keeping with the modern sleek look?
Look no further, the FOX NEO exceeds expectations in a day where our competitors are still producing power supply units with the 1990’s look and feel.
This is a power supply unit that is very mindful about the end user. As mentioned previously regarding the need to present a complete modern package with aesthetically eye catching components, the FOX NEO will sit perfectly in a box with modern sleek designed electronic device and add a visual value.
Branding is also an important part of building a long lasting relationship with your client and the FOX NEO has been designed so that there is ample room across the face to present your company brand. In a day where loyalty is harder than ever to achieve because of internet access and information at everyone's fingertips it is important to make your brand the centre of attention.
To summarise, in today's society the end user expects a quality designed, sleek electronic device to contain equally modern and sleek looking accessories which include the power supply unit. Haredata Electronics present exactly that with the FRIWO FOX NEO Power Supply Unit whilst still packing in the right ingredients to offer a 'World Class, Best of Breed, Power Supply Unit''.
If you like what you read then please have a look at the 2nd installment which focuses on functionality:
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